Lakshman Krishnamurthi and S. P. Raj

A Model of Brand Choice and Purchase Quantity Price Sensitivities
MARKETING SCIENCE 1988 7: 1-20. [Abstract] [PDF]  

Terry Elrod

Choice Map: Inferring a Product-Market Map from Panel Data
MARKETING SCIENCE 1988 7: 21-40. [Abstract] [PDF]  

J. Morgan Jones and Jane T. Landwehr

Removing Heterogeneity Bias from Logit Model Estimation
MARKETING SCIENCE 1988 7: 41-59. [Abstract] [PDF]  

Kenneth W. Clements and E. Antony Selvanathan

The Rotterdam Demand Model and its Application in Marketing
MARKETING SCIENCE 1988 7: 60-75. [Abstract] [PDF]  

John R. Hauser

Note—Competitive Price and Positioning Strategies
MARKETING SCIENCE 1988 7: 76-91. [Abstract] [PDF]  

John R. Hauser and Birger Wernerfelt

Technical Note—Existence and Uniqueness of Price Equilibria in Defender
MARKETING SCIENCE 1988 7: 92-93. [Abstract] [PDF]  

Daniel J. Howard and Alan G. Sawyer

Comment—Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal
MARKETING SCIENCE 1988 7: 94-98. [Abstract] [PDF]  

Richard P. Bagozzi and Alvin J. Silk

Reply
MARKETING SCIENCE 1988 7: 99-102. [Abstract] [PDF]  

Abel P. Jeuland and Steven M. Shugan

Reply To: Managing Channel Profits: Comment
MARKETING SCIENCE 1988 7: 103-106. [Abstract] [PDF]  

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