Marketing Science
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Contents: Spring 1988, Volume 7, Issue 2   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Gregory Dobson and Shlomo Kalish

MARKETING SCIENCE 1988 7: 107-125. [Abstract] [PDF]  

Richard D. McBride and Fred S. Zufryden

MARKETING SCIENCE 1988 7: 126-140. [Abstract] [PDF]  

K. Sridhar Moorthy

MARKETING SCIENCE 1988 7: 141-168. [Abstract] [PDF]  

Kenneth M. Gaver, Dan Horsky, and Chakravarthi Narasimhan

MARKETING SCIENCE 1988 7: 169-186. [Abstract] [PDF]  

Gustav Feichtinger, Alfred Luhmer, and Gerhard Sorger

MARKETING SCIENCE 1988 7: 187-201. [Abstract] [PDF]  

Abel P. Jeuland and Steven M. Shugan

MARKETING SCIENCE 1988 7: 202-210. [Abstract] [PDF]  


To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.


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