Alain Bultez and Philippe Naert

SH.A.R.P.: Shelf Allocation for Retailers' Profit
MARKETING SCIENCE 1988 7: 211-231. [Abstract] [PDF]  

S. R. Dalal and R. W. Klein

A Flexible Class of Discrete Choice Models
MARKETING SCIENCE 1988 7: 232-251. [Abstract] [PDF]  

Gary J. Russell

Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior
MARKETING SCIENCE 1988 7: 252-270. [Abstract] [PDF]  

David Reibstein, John E. G. Bateson, and William Boulding

Conjoint Analysis Reliability: Empirical Findings
MARKETING SCIENCE 1988 7: 271-286. [Abstract] [PDF]  

Claes Fornell and Birger Wernerfelt

A Model for Customer Complaint Management
MARKETING SCIENCE 1988 7: 287-298. [Abstract] [PDF]  

A. Stewart Fotheringham

Note—Consumer Store Choice and Choice Set Definition
MARKETING SCIENCE 1988 7: 299-310. [Abstract] [PDF]  

Stevan M. Shugan

Microcomputers in Marketing—Review of INDUSTRAT
MARKETING SCIENCE 1988 7: 311-314. [Abstract] [PDF]  

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