Marketing Science -- Table of Contents (Fall 1988 , 7 [4])

TABLE OF CONTENTS

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Contents: Fall 1988, Volume 7, Issue 4 [Index by Author] Other Issues:

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Engelbert Dockner and Steffen Jørgensen: Optimal Pricing Strategies for New Products in Dynamic Oligopolies
MARKETING SCIENCE 1988 7: 315-334. [Abstract] [PDF]

K. Sridhar Moorthy: Strategic Decentralization in Channels
MARKETING SCIENCE 1988 7: 335-355. [Abstract] [PDF]

Dan Horsky and Karl Mate: Dynamic Advertising Strategies of Competing Durable Good Producers
MARKETING SCIENCE 1988 7: 356-367. [Abstract] [PDF]

William T. Robinson: Marketing Mix Reactions to Entry
MARKETING SCIENCE 1988 7: 368-385. [Abstract] [PDF]

John B. Frey: Commentary on "Marketing Mix Reactions to Entry"
MARKETING SCIENCE 1988 7: 386-387. [Abstract] [PDF]

Steven P. Gaskin: Commentary on "Marketing Mix Reactions to Entry"
MARKETING SCIENCE 1988 7: 388-389. [Abstract] [PDF]

Sunil Mehrotra: Commentary on "Marketing Mix Reactions to Entry"
MARKETING SCIENCE 1988 7: 390. [Abstract] [PDF]

William T. Robinson: Reply
MARKETING SCIENCE 1988 7: 391-392. [Abstract] [PDF]

Gregory S. Carpenter, Lee G. Cooper, Dominique M. Hanssens, and David F. Midgley: Modeling Asymmetric Competition
MARKETING SCIENCE 1988 7: 393-412. [Abstract] [PDF]