Marketing Science -- Table of Contents (Winter 1989 , 8 [1])

TABLE OF CONTENTS

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Lynn O. Wilson and John A. Norton: Optimal Entry Timing for a Product Line Extension
MARKETING SCIENCE 1989 8: 1-17. [Abstract] [PDF]

Rashi Glazer, Joel H. Steckel, and Russell S. Winer: The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence
MARKETING SCIENCE 1989 8: 18-34. [Abstract] [PDF]

Daniel A. Levinthal and Devavrat Purohit: Durable Goods and Product Obsolescence
MARKETING SCIENCE 1989 8: 35-56. [Abstract] [PDF]

Joseph O. Eastlack, Jr. and Ambar G. Rao: Advertising Experiments at the Campbell Soup Company
MARKETING SCIENCE 1989 8: 57-71. [Abstract] [PDF]

Joe Dodson: Commentary on "Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience"
MARKETING SCIENCE 1989 8: 72-73. [Abstract] [PDF]

Malcolm A. McNiven: Commentary on "Advertising Experiments at the Campbell Soup Company"
MARKETING SCIENCE 1989 8: 74-75. [Abstract] [PDF]

Joseph O. Eastlack, Jr. and Ambar G. Rao: Reply
MARKETING SCIENCE 1989 8: 76-77. [Abstract] [PDF]

V. Srinivasan, P. Vanden Abeele, and I. Butaye: Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches
MARKETING SCIENCE 1989 8: 78-88. [Abstract] [PDF]

Richard A. Colombo and Donald G. Morrison: Note—A Brand Switching Model with Implications for Marketing Strategies
MARKETING SCIENCE 1989 8: 89-99. [Abstract] [PDF]

Robert F. Bordley: Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model
MARKETING SCIENCE 1989 8: 100-103. [Abstract] [PDF]

Jerome D. Greene: Commentary on "A Brand Switching Model with Implications for Marketing Strategies"
MARKETING SCIENCE 1989 8: 104-105. [Abstract] [PDF]

Richard A. Colombo and Donald G. Morrison: Reply
MARKETING SCIENCE 1989 8: 106. [Abstract] [PDF]