Marketing Science
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Contents: Spring 1989, Volume 8, Issue 2   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Paul Farris, James Olver, and Cornelis De Kluyver

MARKETING SCIENCE 1989 8: 107-128. [Abstract] [PDF]  

Donald A. Hughes

MARKETING SCIENCE 1989 8: 128-129. [Abstract] [PDF]  

Michael W. Kruger, John Dennerlein, and Anthony Power

MARKETING SCIENCE 1989 8: 129-130. [Abstract] [PDF]  

Paul Farris, James Olver, and Cornelis De Kluyver

MARKETING SCIENCE 1989 8: 131-132. [Abstract] [PDF]  

Ajay K. Manrai and Prabhakant Sinha

MARKETING SCIENCE 1989 8: 133-152. [Abstract] [PDF]  

Ruth N. Bolton

MARKETING SCIENCE 1989 8: 153-169. [Abstract] [PDF]  

Marcel Corstjens and Peter Doyle

MARKETING SCIENCE 1989 8: 170-180. [Abstract] [PDF]  

Naufel J. Vilcassim

MARKETING SCIENCE 1989 8: 181-190. [Abstract] [PDF]  

Naveen Donthu and Roland T. Rust

MARKETING SCIENCE 1989 8: 191-203. [Abstract] [PDF]  


To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.


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