V. Srinivasan and Amiya K. Basu

The Metric Quality of Ordered Categorical Data
MARKETING SCIENCE 1989 8: 205-230. [Abstract] [PDF]  

Hubert Gatignon, Jehoshua Eliashberg, and Thomas S. Robertson

Modeling Multinational Diffusion Patterns: An Efficient Methodology
MARKETING SCIENCE 1989 8: 231-247. [Abstract] [PDF]  

I. P. L. Png

Reservations: Customer Insurance in the Marketing of Capacity
MARKETING SCIENCE 1989 8: 248-264. [Abstract] [PDF]  

Greg M. Allenby

A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data
MARKETING SCIENCE 1989 8: 265-280. [Abstract] [PDF]  

Moshe Givon

Taste Tests: Changing the Rules to Improve the Game
MARKETING SCIENCE 1989 8: 281-290. [Abstract] [PDF]  

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