Marketing Science -- Table of Contents (Winter 1990 , 9 [1])

TABLE OF CONTENTS

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Hotaka Katahira: Perceptual Mapping Using Ordered Logit Analysis
MARKETING SCIENCE 1990 9: 1-17. [Abstract] [PDF]

Robert J. Meyer and João Assunção: The Optimality of Consumer Stockpiling Strategies
MARKETING SCIENCE 1990 9: 18-41. [Abstract] [PDF]

Peter J. Lenk and Ambar G. Rao: New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures
MARKETING SCIENCE 1990 9: 42-53. [Abstract] [PDF]

Wilfried R. Vanhonacker: Commentary on "On Bayesian Estimation of Model Parameters"
MARKETING SCIENCE 1990 9: 54-56. [Abstract] [PDF]

Peter J. Lenk and Ambar G. Rao: Reply to Wilfried R. Vanhonacker
MARKETING SCIENCE 1990 9: 56-57. [Abstract] [PDF]

Charlotte H. Mason: New Product Entries and Product Class Demand
MARKETING SCIENCE 1990 9: 58-73. [Abstract] [PDF]

Robert Jacobson: Unobservable Effects and Business Performance
MARKETING SCIENCE 1990 9: 74-85. [Abstract] [PDF]

Robert D. Buzzell: Commentary on "Unobservable Effects and Business Performance"
MARKETING SCIENCE 1990 9: 86-87. [Abstract] [PDF]

William Boulding: Commentary on "Unobservable Effects and Business Performance: Do Fixed Effects Matter?"
MARKETING SCIENCE 1990 9: 88-91. [Abstract] [PDF]

Robert Jacobson: Unobservable Effects and Business Performance: Reply to the Comments of Boulding and Buzzell
MARKETING SCIENCE 1990 9: 92-95. [Abstract] [PDF]