Marketing Science -- Table of Contents (Spring 1990 , 9 [2])

TABLE OF CONTENTS

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Contents: Spring 1990, Volume 9, Issue 2 [Index by Author] Other Issues:

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Peter Doyle and John Saunders: Multiproduct Advertising Budgeting
MARKETING SCIENCE 1990 9: 97-113. [Abstract] [PDF]

Eitan Gerstner and James D. Hess: Can Bait and Switch Benefit Consumers?
MARKETING SCIENCE 1990 9: 114-124. [Abstract] [PDF]

Scott A. Neslin: A Market Response Model for Coupon Promotions
MARKETING SCIENCE 1990 9: 125-145. [Abstract] [PDF]

Roger Betancourt and David Gautschi: Demand Complementarities, Household Production, and Retail Assortments
MARKETING SCIENCE 1990 9: 146-161. [Abstract] [PDF]

Rita D. Wheat and Donald G. Morrison: Assessing Purchase Timing Models: Whether or Not is Preferable to When
MARKETING SCIENCE 1990 9: 162-170. [Abstract] [PDF]

Moshe Givon and Dan Horsky: Untangling the Effects of Purchase Reinforcement and Advertising Carryover
MARKETING SCIENCE 1990 9: 171-187. [Abstract] [PDF]