Kelvin Lancaster

The Economics of Product Variety: A Survey
MARKETING SCIENCE 1990 9: 189-206. [Abstract] [PDF]  

Brian T. Ratchford

Commentary on "Marketing Applications of the Economics of Product Variety"
MARKETING SCIENCE 1990 9: 207-211. [Abstract] [PDF]  

Raymond R. Burke, Arvind Rangaswamy, Jerry Wind, and Jehoshua Eliashberg

A Knowledge-Based System for Advertising Design
MARKETING SCIENCE 1990 9: 212-229. [Abstract] [PDF]  

Sunil Gupta and Rajeev Kohli

Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues
MARKETING SCIENCE 1990 9: 230-246. [Abstract] [PDF]  

Rajiv Lal

Price Promotions: Limiting Competitive Encroachment
MARKETING SCIENCE 1990 9: 247-262. [Abstract] [PDF]  

Kapil Bawa

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior
MARKETING SCIENCE 1990 9: 263-278. [Abstract] [PDF]  

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