Marketing Science
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Contents: Fall 1990, Volume 9, Issue 4   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Arvind Rangaswamy, Prabhakant Sinha, and Andris Zoltners

MARKETING SCIENCE 1990 9: 279-298. [Abstract] [PDF]  

Rajiv Lal

MARKETING SCIENCE 1990 9: 299-318. [Abstract] [PDF]  

Ram C. Rao

MARKETING SCIENCE 1990 9: 319-341. [Abstract] [PDF]  

Dan Horsky

MARKETING SCIENCE 1990 9: 342-365. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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