Marketing Science -- Table of Contents (November-December 2009 , 28 [6])

TABLE OF CONTENTS

QUICK SEARCH:

	Author:		Keyword(s):
Year:		Vol:		Page:

Receive this page by email each issue: [Sign up for eTOCs]

Contents: November-December 2009, Volume 28, Issue 6 [Index by Author] Other Issues:

Find articles in this issue containing these words:
[Search ALL Issues]

Table of Contents (PDF) | Front Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Fabio Caldieraro and Anne T. Coughlan: Optimal Sales Force Diversification and Group Incentive Payments
MARKETING SCIENCE 2009 28: 1009-1026, published online before print June 19, 2009, DOI: 10.1287/mksc.1090.0493. [Abstract] [PDF] [References]

Sanjay Jain: Self-Control and Optimal Goals: A Theoretical Analysis
MARKETING SCIENCE 2009 28: 1027-1045, published online before print June 19, 2009, DOI: 10.1287/mksc.1090.0492. [Abstract] [PDF] [References]

Ricard Gil and Wesley R. Hartmann: Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
MARKETING SCIENCE 2009 28: 1046-1062, published online before print May 19, 2009, DOI: 10.1287/mksc.1090.0494. [Abstract] [PDF] [References]

Romana Khan, Michael Lewis, and Vishal Singh: Dynamic Customer Management and the Value of One-to-One Marketing
MARKETING SCIENCE 2009 28: 1063-1079, published online before print June 19, 2009, DOI: 10.1287/mksc.1090.0497. [Abstract] [PDF] [References]

Xubing Zhang: Retailers' Multichannel and Price Advertising Strategies
MARKETING SCIENCE 2009 28: 1080-1094, published online before print July 23, 2009, DOI: 10.1287/mksc.1090.0499. [Abstract] [PDF] [References]

Yupin Yang, Mengze Shi, and Avi Goldfarb: Estimating the Value of Brand Alliances in Professional Team Sports
MARKETING SCIENCE 2009 28: 1095-1111, published online before print August 14, 2009, DOI: 10.1287/mksc.1090.0513. [Abstract] [PDF] [References]

Hans Jarle Kind, Tore Nilssen, and Lars Sørgard: Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
MARKETING SCIENCE 2009 28: 1112-1128, published online before print August 26, 2009, DOI: 10.1287/mksc.1090.0514. [Abstract] [PDF] [References]

Wei Shi Lim: Overselling in a Competitive Environment: Boon or Bane?
MARKETING SCIENCE 2009 28: 1129-1143, published online before print August 26, 2009, DOI: 10.1287/mksc.1090.0519. [Abstract] [PDF] [References]

Greg Shaffer and Florian Zettelmeyer: Comparative Advertising and In-Store Displays
MARKETING SCIENCE 2009 28: 1144-1156, published online before print August 26, 2009, DOI: 10.1287/mksc.1090.0521. [Abstract] [PDF] [References]

Chi-Cheng Wu, Ying-Ju Chen, and Chih-Jen Wang: Is Persuasive Advertising Always Combative in a Distribution Channel?
MARKETING SCIENCE 2009 28: 1157-1163, published online before print September 22, 2009, DOI: 10.1287/mksc.1090.0528. [Abstract] [PDF] [References]

: Focus on Authors
MARKETING SCIENCE 2009 28: 1164-1166. [Abstract] [PDF]

Peter S. Fader and Russell S. Winer: Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010
MARKETING SCIENCE 2009 28: 1167. [Abstract] [PDF]