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Articles in Advance

Articles Published Online before Print

INFORMS is pleased to announce that Marketing Science is now part of Articles in Advance, the online publication of articles in advance of their appearance in the printed version of the Journal. When the printed issue of Marketing Science is mailed, articles published online before print move to the current issue link. Readers should be aware that we publish online before print only the same version of the article that will appear in the printed issue, namely, the final version that has been peer reviewed, revised, edited, and approved by the authors. Articles in Advance is available only through institutional subscribers.

To see an article, click its [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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November 3, 2009

Dmitri Kuksov and J. Miguel Villas-Boas: When More Alternatives Lead to Less Choice
MARKETING SCIENCE, published online before print November 3, 2009, DOI:10.1287/mksc.1090.0535. [Abstract] [PDF]

Yunchuan Liu and Tony Haitao Cui: The Length of Product Line in Distribution Channels
MARKETING SCIENCE, published online before print November 3, 2009, DOI:10.1287/mksc.1090.0533. [Abstract] [PDF]

Linda Court Salisbury and Fred M. Feinberg: Rejoinder—Temporal Stochastic Inflation in Choice-Based Research
MARKETING SCIENCE, published online before print November 3, 2009, DOI:10.1287/mksc.1090.0530. [Abstract] [PDF]

J. Wesley Hutchinson, Gal Zauberman, and Robert Meyer: Commentary—On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice
MARKETING SCIENCE, published online before print November 3, 2009, DOI:10.1287/mksc.1090.0511. [Abstract] [PDF]

Jordan Louviere and Joffre Swait: Commentary—Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test"
MARKETING SCIENCE, published online before print November 3, 2009, DOI:10.1287/mksc.1080.0474. [Abstract] [PDF]

Linda Court Salisbury and Fred M. Feinberg: Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
MARKETING SCIENCE, published online before print November 3, 2009, DOI:10.1287/mksc.1080.0464. [Abstract] [PDF]

September 22, 2009

Kathleen Cleeren, Frank Verboven, Marnik G. Dekimpe, and Katrijn Gielens: Intra- and Interformat Competition Among Discounters and Supermarkets
MARKETING SCIENCE, published online before print September 22, 2009, DOI:10.1287/mksc.1090.0529. [Abstract] [PDF]

Gerald Häubl, Benedict G. C. Dellaert, and Bas Donkers: Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
MARKETING SCIENCE, published online before print September 22, 2009, DOI:10.1287/mksc.1090.0525. [Abstract] [PDF]

Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan: Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
MARKETING SCIENCE, published online before print September 22, 2009, DOI:10.1287/mksc.1090.0524. [Abstract] [PDF]

Wesley R. Hartmann and Harikesh S. Nair: Retail Competition and the Dynamics of Demand for Tied Goods
MARKETING SCIENCE, published online before print September 22, 2009, DOI:10.1287/mksc.1090.0518. [Abstract] [PDF]

August 26, 2009

Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg, and Berend Wierenga: A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
MARKETING SCIENCE, published online before print August 26, 2009, DOI:10.1287/mksc.1090.0520. [Abstract] [PDF]

Meghan R. Busse, Duncan I. Simester, and Florian Zettelmeyer: "The Best Price You'll Ever Get": The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry
MARKETING SCIENCE, published online before print August 26, 2009, DOI:10.1287/mksc.1090.0516. [Abstract] [PDF]

August 14, 2009

Zsolt Katona and Miklos Sarvary: The Race for Sponsored Links: Bidding Patterns for Search Advertising
MARKETING SCIENCE, published online before print August 14, 2009, DOI:10.1287/mksc.1090.0517. [Abstract] [PDF]

Manoj Thomas, Daniel H. Simon, and Vrinda Kadiyali: The Price Precision Effect: Evidence from Laboratory and Market Data
MARKETING SCIENCE, published online before print August 14, 2009, DOI:10.1287/mksc.1090.0512. [Abstract] [PDF]

S. Sriram, Pradeep K. Chintagunta, and Manoj K. Agarwal: Investigating Consumer Purchase Behavior in Related Technology Product Categories
MARKETING SCIENCE, published online before print August 14, 2009, DOI:10.1287/mksc.1090.0506. [Abstract] [PDF]

Preyas S. Desai, Anand Krishnamoorthy, and Preethika Sainam: "Call for Prices": Strategic Implications of Raising Consumers' Costs
MARKETING SCIENCE, published online before print August 14, 2009, DOI:10.1287/mksc.1090.0498. [Abstract] [PDF]

July 23, 2009

Vincent Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen, and Lakshman Krishnamurthi: Channel Pass-Through of Trade Promotions
MARKETING SCIENCE, published online before print July 23, 2009, DOI:10.1287/mksc.1090.0509. [Abstract] [PDF]

Denzil G. Fiebig, Michael P. Keane, Jordan Louviere, and Nada Wasi: The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
MARKETING SCIENCE, published online before print July 23, 2009, DOI:10.1287/mksc.1090.0508. [Abstract] [PDF]

Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache: Optimal Internet Media Selection
MARKETING SCIENCE, published online before print July 23, 2009, DOI:10.1287/mksc.1090.0507. [Abstract] [PDF]

Juanjuan Zhang: The Sound of Silence: Observational Learning in the U.S. Kidney Market
MARKETING SCIENCE, published online before print July 23, 2009, DOI:10.1287/mksc.1090.0500. [Abstract] [PDF]

June 19, 2009

Anocha Aribarg, Neeraj Arora, and Moon Young Kang: Predicting Joint Choice Using Individual Data
MARKETING SCIENCE, published online before print June 19, 2009, DOI:10.1287/mksc.1090.0490. [Abstract] [PDF]

May 19, 2009

Dmitri Kuksov and Yuanfang Lin: Information Provision in a Vertically Differentiated Competitive Marketplace
MARKETING SCIENCE, published online before print May 19, 2009, DOI:10.1287/mksc.1090.0486. [Abstract] [PDF]

Erica Mina Okada: Uncertainty, Risk Aversion, and WTA vs. WTP
MARKETING SCIENCE, published online before print May 19, 2009, DOI:10.1287/mksc.1080.0480. [Abstract] [PDF]

April 8, 2009

Laura J. Kornish and Qiuping Li: Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
MARKETING SCIENCE, published online before print April 8, 2009, DOI:10.1287/mksc.1080.0484. [Abstract] [PDF]

Anthony Dukes and Yunchuan Liu: In-Store Media and Distribution Channel Coordination
MARKETING SCIENCE, published online before print April 8, 2009, DOI:10.1287/mksc.1080.0483. [Abstract] [PDF]

Peter S. Fader and Bruce G. S. Hardie: Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
MARKETING SCIENCE, published online before print April 8, 2009, DOI:10.1287/mksc.1080.0482. [Abstract] [PDF]

March 18, 2009

Greg M. Allenby, Mark J. Garratt, and Peter E. Rossi: A Model for Trade-Up and Change in Considered Brands
MARKETING SCIENCE, published online before print March 18, 2009, DOI:10.1287/mksc.1080.0466. [Abstract] [PDF]

February 24, 2009

Michaela Draganska, Daniel Klapper, and Sofia B. Villas-Boas: A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
MARKETING SCIENCE, published online before print February 24, 2009, DOI:10.1287/mksc.1080.0472. [Abstract] [PDF]